At the most basic level, the IoT allows devices and sensors to collect and analyze data, communicate information, and even learn. Here are three ways you can add IoT capabilities to your retail strategy today — with the help of an intelligent POS system:
- Digital signage: Create interactive displays that provide customers with information or that respond to triggers, such as a customer nearing a display or picking up an item. Control content from a centralized location to keep messaging and promotions relevant and up to date.
- Electronic shelf labels: ESL technology enables you to change pricing or launch promotions across your store or across all locations. By managing ESLs from your computer, pricing is always consistent and changes are made instantaneously throughout your business. Bluetooth-enabled ESLs can present offers to customers shopping nearby. You can also provide information to your staff on stock levels.
- Product image recognition: Visual search enables your customers to find products similar to those shown in an image. This can help you create content for promotions — include an image of the item on sale and allow customers to find it once they reach the store. It can also help your sales associates help customers to find what they are looking for.